Nearly 3 million Aussies own a tablet with the annual growth rate last year being 33% and these tablet owners are proving to be better shoppers as they browse from their couches and are more prepared to make impulse purchases, according to new research from eMarketer. In fact tablet users have spent 20% more than PC users. So it’s time to make your online presence tablet friendly.

In the US nearly 55 million Americans will own a tablet by the end of this year and this is expected to grow to one in three Americans by 2014. Interestingly 58% of tablet use occurs at home. And these users are committing to purchases at a faster rate than smartphone users, says Digital Marketing Insights.