We really make a difference in our ability to quickly and systematically get to a product that the customer really wants in a very low-cost manner. The systematic process we go through helps answer the following key questions through data based testing with real customers:

Customer & business:
– What problem are we solving?
– Who is the customer?
– What does the customer really want?
– What is the ideal state we want to drive towards?
– What will make this a sustainable business?

Value
– What is the Value hypothesis (H1)?
– What are the core assumptions of H1?
– What learning do we need to validate?
– What real measures (actionable, accessible, auditable) will give us this learning?
– What do we need to build and test to get data against these measures?

Growth
– What is the Growth Engine hypothesis (H2)?
– What are the core assumptions of H2?
– What learning do we need to validate?
– What real measures (actionable, accessible, auditable) will give us this learning?
– What do we need to build and test to get data against these measures?
– What growth methods do we anticipate: paid, viral, sticky?
– What will sustain the growth: word of mouth, usage (visibility), advertising, repeat purchase?

Sustaining Competitive Advantage
– What is the smallest batch size we should be putting through our factory?
– How do we install a customer story process (buckets of backlog, wip, done, validated)?
– Do we have our immune system set up?
– When do we do a regular pivot / persevere analysis?

This methodology is so powerful that we were approached to teach it within a very big Australian bank. This is the course we now offer corporate clients.