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Who is your customer?

Please be specific. Think segments, age, behaviours, etc.

What is the customer's problem? Or what is the opportunity?

Be as concise as possible. How big is the problem? How often do they have it? What are they doing now to solve it? Are there any patterns? Is it really worth solving?

What are the core assumptions that must hold true for the Value Hypothesis to hold true?

Identify the riskiest assumption with an asterix * - the one assumption that is most uncertain or has the least amount of data

Solution Hypothesis - what is your proposed solution?

Other available solutions - what other solutions are currently available and how is yours different?

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